CLASS PACK INFORMATIONAL FLYER:
The Class Pack flyer was created to promote a new product line that is soon to be launched by Apperson, Inc. The goal of this marketing tool is to provide a complete overview of Class Pack services and how to get started.
• FEB 2016 •
DEVEREUX REVIEW FLYER:
The marketing piece was created to advertise and highlight the positive reviews that the Devereux service had received over the past few years. Before, this document was created in Word and was not very aesthetically pleasing or legible. I re-organized and designed the information in Adobe InDesign to present the information in an organized and legible manner that would be an asset on Apperson's table/booth at a trade show.
• MAR 2016 •
PROMOTIONAL SHIPPING FLYER:
This marketing piece was created to drive additional revenue after a purchase had been made and sent to a customer. This flyer was inserted into each package sent to a customer in efforts to promote Apperson's new online store. A promotion code was added as an incentive for the customer to make their next purchase online.
• FEB 2016 •
In January 2016, I was hired as a contracted designer, brand manager, and marketer for Apperson Inc. Apperson is an educational service and solution provider to schools and faculty from kindergarten to higher education. While working at Apperson, I have designed marketing collateral that is used to promote a variety of services and educational solutions. I have created cross-media mailing campaigns that are designed to USPS standards to ensure an optimal response rate and increased ROI. Lastly, I have maintained and updated the apperson.com website using HTML & CSS in Wordpress. Every flyer, website update, brochure, and mailing piece were created using the same brand colors, guidelines, and appeal to create brand identification across multiple platforms.
The following samples are examples of flyers, brochures, and mailing campaigns designed to market and promote Apperson, Inc. Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Adobe Acrobat Pro were used to create the following marketing pieces.
• JAN 2016- CURRENTLY•